CAA Signs with Invisible Narratives, the Studio Behind the Viral 'Skibidi Toilet' Phenomenon (Exclusive)
CAA has signed a deal with Invisible Narratives, the content studio behind the viral sensation 'Skibidi Toilet'. This partnership will see CAA represent Invisible Narratives' flagship franchise and other digital IP across various media platforms, including TV, syndication, video games, endorsements, food and beverage partnerships, electronics, and live events. With CAA's support, Invisible Narratives aims to build its properties into global franchises.
'Skibidi Toilet' is a surreal animated YouTube series created by Alexey Gerasimov and his Boom! banner. It tells the story of a dystopian war between alien toilets with human heads. The series gained massive popularity, amassing over 46 million subscribers and 19 billion views. Invisible Narratives' Skibidi Creator Alliance, a network of verified fan creators, played a crucial role in expanding its reach to over 110 million subscribers and generating around 1 billion average monthly views.
The 'Skibidi Toilet' franchise has already made significant strides in the toy industry, partnering with Walmart and Target through a worldwide, multiyear licensing deal with Bonkers Toys, which includes action figures. In the gaming realm, 'Skibidi Toilet' has collaborated with Fortnite, PUBG MOBILE, PUBG, Stumble Guys, and Minecraft, attracting over 5.5 billion visits on the Roblox platform. With CAA's expertise, Invisible Narratives is poised to further expand the 'Skibidi Toilet' franchise and explore new opportunities in various media sectors.
